Global Wildlife Conservation (GWC) is becoming Re:wild! Through our new brand, we are emphasizing that the wild is not only part of us, but also the most important and cost-effective solution to the interconnected climate, biodiversity and pandemic crises. While public conversation focuses on innovation and technology to combat climate change, we continue to overlook the most effective solution: biodiversity. We believe we don’t need to reinvent the planet; we just need to rewild it.
As we work to broaden the concept of what “rewilding” means to encompass how we live, how we think, and how we relate to nature, our new name is designed to make the brand more accessible to a larger and more diverse audience. It’s teamwork that makes the wild work and we’re so fortunate to have you as a partner, working side by side for all wildkind.
More than a dozen years into our journey as GWC, our model has evolved with ideas and input from all of you—and we could not be prouder of what we have accomplished together. We hope you share our enthusiasm for this pending change, which we see as an exciting and essential opportunity to raise up the importance of biodiversity not just as something to be protected, but also as the most important and effective solution to the triple crises. We are grateful to you all for your incredible work and dedication, and very excited to embark on this next step of our journey together to help save the planet. Thank you!!