Lindsay Renick Mayer is the associate director of communications for ASA partner Global Wildlife Conservation and helps provide guidance to the ASA on developing and implementing its strategic communications plan. Lindsay is also a regular editor and writer for FrogLog. She has worked as a communications specialist for the Smithsonian’s National Zoo with a focus on the Panama Amphibian Rescue Conservation Project and Smithsonian Conservation Biology Institute. She was also an associate director of marketing at The Nature Conservancy and a science writer/co-op student for NASA’s Goddard Space Flight Center. Lindsay is passionate about species-based conservation and finding compelling ways to tell stories that demonstrate the value of all of the planet’s critters—most especially that of amphibians.