Founded: 2010

Head Office: La Jolla, California

Geographic Area of Work: United States


Social Media:Twitter / Facebook / Pinterest /Instagram / Tumblr

Pura Vida Bracelets is a Strategic Partner of the ASA.


The ‘Charity Collection’ was created to give back! Pura Vida Bracelets has been able to raise thousands of dollars for over 150 different charities through this collection.

Each bracelet has a unique and different color combination so coming across someone with your exact bracelet will be a tough find. The hard work that goes into making each bracelet represents the dedication and respect for the beautiful land that we all live in. Selecting your “Pura Vida” bracelet isn’t always a quick task. Local jewelers spend days, even weeks creating specific bracelets to express their lifestyle. From vibrant colors to earth tones, Pura Vida Bracelets has any combination for you.

Pura Vida is also a member of One Percent for the Planet and donates a portion of its proceeds to the Surfrider Foundation, a grassroots foundation dedicated to cleaning up beaches and oceans around the world.