The many complex pieces of the amphibian crisis cannot be addressed by, or are not best addressed by, the IUCN-SSC model. So, the ASG will serve as the umbrella organization to support activities among the cross-disciplinary members of The Amphibian Survival Alliance (ASA). In order to tackle the diverse and synergistic threats to amphibians, a larger and more diverse set of stakeholders and partners must be mobilized that will include governments around the world, bi-lateral and multi-lateral funding and development agencies, private companies and the private sector, the health sector and medical establishment to name a few. The ASA is a partnership-based alliance which will be led by ASG, but be distinct from the IUCN-SSC governance. Together, ASG and ASA will support research, conservation, assessment, communications, policymaking, and fundraising in ways that will directly benefit amphibians.